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The logo design consists of a brand mark of a star and logotype. The 8-sided star represents new beginnings, as Seraya Energy enters a new era of Full Retail Contestability. Numerically, the number 8 is often associated with not only prosperity but also represents infinity and longevity. By nature, a star generates energy and light, symbolically rendering it a self reliant field of power. It is also a guiding light, marking Seraya Energy as a leader in its field. The star's radial shape proposes constant cyclic motion and affirms the symbolism of infinity.
The colour blue connects with the corporate colour of the parent company highlighting the tie to tradition. While the colour teal signifies trustworthiness, energy, balance, clarity and focus; values carried forth from the original logo. The teal colour also highlights the corporate social responsibilities and green initiatives of the company. The center of the star features a light grey octagon signifying corporate solidity. The typeface Signika is a modern sans-serif font that lends clarity at any size and a uniqueness of character that makes the brand mark special and stronger.