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Utilising the notion of the campsite camaraderie, we create a visual framework that presents strong core elements but still allow for fluidly applications to event content, print, event banners, UI elements, animations and transitions.
This idea creates a unique typeface set that play with the use of flames to form the words or conversation, or that fire can be seen behind every conversation. A further application of this extends to graphic elements treated with the colour of passion.
Using letters from the typeface to form the visual, we integrate the topic of that chat for e.g. “story” or “local” to create a slightly bespoke identity for every chat yet still retaining the look and feel.